That the print journalism industry is being forced to make some drastic changes due to the expansion of internet, everyone knows. The key issue in this discussion is how. Just throwing the print edition content online has been proved not to work, and lots of people have absolutely no idea of what they are doing.
I started reading the NYT online in 2006, to exercise my vocabulary and have a better, more reliable news source than my hometown's newspaper. I've been noticing great advances in the multimedia aspect of the NYT online: videos, podcasts, personalized news, and the also personalized daily update by e-mail. You get just what you want to know about, and they still give you the option to read everything that was published on the print edition.
My local newspaper has done basically the same: interactive graphics, videos, neighborhood specials, a whole section for high school and college students, reader concerts and theater reviews and the "picture of the day", - all very well put together by a model that uses, as stated at Editors Weblog, "Cross-platform planning, budget and promotion". In other words, Zero Hora, the newspaper owned by RBS group, refers to the website, which gives the reader access to TV produced content, and the TV stations advertise the radio stations, and the radio stations promote the print edition. The converged approach adopted by RBS makes everything run really smoothly and it seems to me this is the future of media: integration, convergence, "organicity" - something analog to a body, with organs that have different functions but the same objectives: transmit the information to the receiver.
The Wired article says that opening doors for the reader is the way to go for print journalism. The NYT has been doing that since they started to publish average people's wedding photos on their print edition. Of course nowadays the reader wants more than the passive appearance on the paper. The reader wants to be part of the paper, part of the tv, part of the radio - and that's where we can see internet has spoiled us: we can't be satisfied without interactivity. And this is, in my opinion, combined with a converged environment like RBS', the key to success.